Development of Recognizable Recycled Paper Based Containerboard Products and Their Ability to Promote Positive Brand Recognition

There is a growing interest in sustainable packaging given the public’s increasing awareness of packaging environmental issues. At the same time, recent waste import restrictions by China are destabilizing the demand for low quality waste materials. This research proposes that paper based packaging with obvious recycled content from low quality waste can instill positive perceptions from consumers about a product or brand, making these containers more desirable. The overall goal of this research is to develop systems to effectively utilize low-grade paper wastes in innovative containers, with recognizable recycled content, in order to increase and stabilize the demand for low-grade recovered paper.